SpongeBob SquarePants X KANGDANIEL Announce Global Collaboration


SINGAPORE/SEOUL – This collaboration marks firsts for both Paramount Global and KANGDANIEL – this is the first time the SpongeBob brand is doing an IP licensing collaboration with a K-pop artist, and the first time KANGDANIEL is partnering with an animated character.

Paramount Global, a leading global media and entertainment company, is collaborating with KONNECT Entertainment to design KANGDANIEL’s character as well as a special range of co-branded consumer
products featuring SpongeBob and friends. This exclusive collection highlighting KANGDANIEL’s personality, facial expression, hairstyle as well as his clothing and accessories, reflects the fun and optimistic outlook of SpongeBob.

Jennifer Pang, Vice President and Head of Licensing, Greater China, Paramount Consumer Products stated, “We are thrilled to announce this collaboration with KANGDANIEL, who himself is a fan of SpongeBob and the Bikini Bottom crew. Like SpongeBob, KANGDANIEL is hugely popular and much loved around the world. We are sure that this collection is set to make a big splash and fans of both KANGDANIEL and SpongeBob will love what we have in store for thes the first time the SpongeBob brand is doing an IP licensing collaboration with a K-pop artist, and the first time KANGDANIEL is partnering with an animated character.

Paramount Global, a leading global media and entertainment company, is collaborating with KONNECT Entertainment to design KANGDANIEL’s character as well as a special range of co-branded consumer products featuring SpongeBob and friends. This exclusive collection highlighting KANGDANIEL’s personality, facial expression, hairstyle as well as his clothing and accessories, reflects the fun and optimistic outlook of SpongeBob.

Jennifer Pang, Vice President and Head of Licensing, Greater China, Paramount Consumer Products stated, “We are thrilled to announce this collaboration with KANGDANIEL, who himself is a fan of SpongeBob and the Bikini Bottom crew. Like SpongeBob, KANGDANIEL is hugely popular and much loved around the world. We are sure that this collection is set to make a big splash and fans of both KANGDANIEL and SpongeBob will love what we have in store for them!

This collaboration between Paramount Consumer Products and KONNECT Entertainment presents a total of 12 items of the collaboration across the globe. A wide range of products including phone accessories, home furnishings, stationery, apparel and accessories are available on the website.

Shop the products *here*


About KANGDANIEL
KANGDANIEL is a South Korean singer, best known for finishing first in Produce 101 Season 2 and he is a former member of the South Korean boy group, Wanna One. KANGDANIEL achieved sales of 1,412,081 albums within two years of his solo debut, ranking second place in the recent decade. In addition to high-quality music and performances, KANGDANIEL has firmly strengthened the brand “KANGDANIEL” as an MC as he served as the host of the popular South Korean dance survival series, Street Woman Fighter, and Street Dance Girls Fighter. Recently, he has released a new full-length album “The Story”. He brought diverse stories people can
relate to as a storyteller. Various promotions and contents will come along with the lead track “Upside Down” in this album. Also, he was named in the lineup of the “Summer Sonic 2022”, one of the world’s
most popular music festivals held in Tokyo, Japan on August 21.

About SpongeBob SquarePants
Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the most-watched kids’ animated series for over 20 consecutive years, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount’s history, seen in more than 150 countries, translated in 25+ languages, and averaging more than 100 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, California. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.

About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount Consumer Products’ portfolio includes a diverse slate of brands and content from BET, CBS (including CBSTelevision Studios and CBS Television Distribution), Comedy Central, MTV, Nickelodeon, Paramount Pictures and Showtime. With properties spanning animation, live-action, preschool, youth and adult,
Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. Additionally, Paramount Consumer Products oversees the online direct-to-consumer business for CBS and Showtime programming merchandise, as well as standalone branded ecommerce websites for Star Trek, SpongeBob, South Park, and MTV.



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